Engaged employees are ones who feel an emotional attachment to their company, the ones who love their job, and the ones who are genuinely enthusiastic about their roles.
You may have heard of an ongoing employee engagement crisis in the workplace — only a small fraction of employees worldwide, including in our country, are engaged.
But why is a lack of employee engagement considered a crisis?
And why should you use the limited resources of your company to increase employee engagement?
While individual performance is influenced by engagement, it also influences overall business performance.
Organizational engagement strategies are built based on a delicate balance of company objectives, values, culture, and team motivation.
Although there is no one-size-fits-all answer to solve engagement issues because these are unique to each organization, however, there are some common ways to improve engagement among employees of all companies.
In order for us to understand why employee engagement is essential for a company, we need to ask ourselves first, how does employee engagement affect business results?
Why Do You Need To Improve Employee Engagement?
You should improve employee engagement because highly engaged employees have a positive effect on the overall growth and performance of a company.
When employees are engaged, they believe in what they're doing and who they work for, therefore they always act in ways that benefit their companies.
So, how does that affect you and your company? You enjoy employee satisfaction and overall company performance benefits, greatly.
Want to know how to engage retail employees? Then this blog is for you!
An engaged workforce outperforms its competitors by a significant margin. Employees that are engaged are more present and productive, more sensitive to client needs, and more aware of the processes, standards, and systems of the company.
They show lower absenteeism, lower turnover, higher customer satisfaction, and better sales. Employees who are not engaged, on the other hand, cost their business leaders in very tangible ways.
Because they feel like they are truly a part of the organization, engaged employees are committed to producing quality and excellence. They become excellent brand ambassadors for the organization because they are connected to the vision and mission of the company.
Looking for the top 7 Factors That Affect Employee Engagement And Motivation? Click here to learn more!
How Does Employee Engagement Affect Business Results?
High employee engagement leads to a boost in your overall business results, growth in your company, and improvement in your bottom line.
Business results are indicators of a company's product and operational performance. Customer satisfaction and engagement are increased when products and services are of high quality and value.
When all of these factors are combined, one of the most critical criteria for any company is increased: you get greater profitability.
We cannot emphasize on employee engagement and its importance enough - employee engagement results in reduced employee turnover rate, increased productivity and efficiency, improved customer experience and loyalty, and increased revenues.
Employees who are highly engaged are more motivated to complete their tasks, making them significantly more productive than those who are disengaged.
They discover sources of enthusiasm for their work, which fuels their desire to stay focused and generate high-quality results.
Because they are motivated to learn new things and think of new methods to execute their jobs better, engaged employees are often the most innovative members of your team.
Another impact of employee engagement is a reduced turnover, meaning that engaged employees are more likely to stay with your company.
When an employee quits, it leaves behind lost skills, diminished productivity, talent-search costs, and onboarding costs, along with loss of experience and time.
Simultaneously, you'll be able to attract more high-quality employees if your crew is engaged, productive, and talented. Also, your workforce will be more inclined to refer contacts and assist in spreading the news that your company is hiring.
Customer satisfaction rates are also substantially higher in companies with highly engaged teams, as are customer retention and recommendations.
Want to read more on why is employee engagement important to a company's success? Learn more here.
Happy Employees Mean Happy Customers!
"Everyone talks about building a relationship with your customer. I think you build one with your employees first."
This quote by Angela Ahrendts, the Senior Vice President of Apple, rightly proves that if you focus on your employees, customers will follow.
Happy employees foster happy customers, that build both an amazing employee experience and great customer loyalty.
Thus, it is important to first focus on employee engagement.
Increasing employee engagement does not have to be difficult or expensive, nor does it have to take a long time.
In fact, the benefits of investing in group health insurance, wellness programs, and other employee perks far trump their initial expenses in the long run.
Wellness programs and benefits can also work as great incentives! Learn more about why employees should participate in wellness programs.
Sign up for a customizable group health insurance policy at Loop, starting at Rs. 499!